Whether your loved one wants to boost water intake, slow signs of aging or ease aching muscles, there’s a tech health gadget for every need. For example, the LARQ Self-Cleaning Water Bottle kills bacteria and eliminates odor with a nontoxic UV light. While the QardioArm Wireless Blood Pressure Monitor wraps around the arm and is app controlled.

AliveCor

Alivecor is a portable FDA-cleared EKG monitor that allows consumers to take their own EKGs and instantly analyze the results. Using their mobile app, users can upload the data and share it with their doctors. This helps reduce the cost of medical visits and ER visits, as well as save lives by helping consumers prevent heart attacks, strokes, and sudden death.

AliveCor’s marketing strategy focuses on building engagement and community through social media, especially Facebook and YouTube. They use a variety of ad types and messages to attract and convert new customers. They also experiment with content distribution to optimize for the best results.

AliveCor’s ads target top-of-funnel keywords to drive traffic to their website. They also run retargeting campaigns to capture existing visitors who have shown interest in the company’s product offerings. Their ad copy should match and align with their landing page messaging, which is an important factor in lowering their cost per click. For example, a landing page that talks about an EKG device without linking to the actual product might be confusing and could lower ad quality scores.

Bodyguardian

The Bodyguardian System detects, records and wirelessly transmits physiological data to support remote monitoring of non-lethal cardiac arrhythmias in ambulatory patients. It also allows physicians to view captured patient data and reports. Physicians can choose to receive alerts based on changes in select biometrics, or they can manually retrieve patient data at any time.

This health gadget is small and adheres to the skin, giving patients freedom to go about their daily lives without being restricted by cumbersome equipment. It is compatible with a wide variety of smartphones, and it is able to collect motion-based activity and sleep data, which doctors can analyze and use to make diagnoses.

The Bodyguardian device can be attached to the skin or clothing, and it is waterproof. It can record electrocardiography (ECG) data and track other important health metrics, such as heart rate, breathing rate, and activity level. It can also communicate with a doctor through a smartphone app. The monitor is also available in a waterproof version for swimming and showering. It is an attractive option for athletes and active individuals who need to be able to swim, surf, and play sports while they are wearing the monitor.

Tinke

The tiny, easy-to-use Tinke measures heart rate, oxygen levels and heart-rate variability. It connects to an iPhone via a 30-pin or Lightning connector, and Android devices via Bluetooth. It costs less than a blood pressure unit and fits in the palm of your hand.

When you put your thumb on the sensor, it takes a minute for it to “read” your blood and oxygen levels. The app then displays a graph of your results and compares them to the average for your age and gender.

The app also displays a Zen score, which is based on how your heart beats per minute match up with your breathing pattern. It tries to tell you how to calm yourself down by suggesting methods, but it lacks the coaching of the Inner Balance accessory from HeartMath that we reviewed last year.

Muse

Designed to be used at home, Muse’s brain-sensing headband helps users relax and get a better night’s sleep. The health gadget uses a set of sensors to detect your brain’s activity, which is sent to the Muse app via Bluetooth. It can also record your heart rate, breath rhythm, and movement, as well as provide real-time biofeedback you can trust.

It has 7 finely calibrated EEG sensors (2 on the forehead, 2 behind the ears, and 3 reference sensors) and a gyroscope and accelerometer to detect motion. The Muse app converts these signals into audio feedback that you can hear through the headphones. It can help you focus your attention during meditation and improve your ability to control your emotions.

While some of Muse’s more political material has veered into the vague and unfocused, ‘Kill or Be Killed’ takes the band back to their old-school rock roots, delivering an energetic flurry of sublime riffage and furious drums that are almost metal in grit. This is the sort of track that makes you realise why Muse are still being held in such high esteem nine albums on.