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Wednesday, May 22, 2024

Empowering Women: The Rise & Impact of Female Gamers in Asia


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In the evolving video gaming industry, a transformation is occurring—an increase in the presence of female gamers. The video game community is changing and becoming more inclusive, far from the old stereotype of a male-dominated industry.

As reported by Niko Partners, female gamers in Asia now account for 37% of total gamers in the region. The growing number of females presents significant opportunities for game developers, publishers, and advertisers that will require them to shift their market approaches. 

The growth of female gamers has accelerated over the last few years and as a result, we are witnessing a remarkable shift. According to the latest Niko Partners research, the growth rate of female gamers in Asia (YOY) was 14.8% in 2022, nearly doubling the growth rate of total gamers (7.8%). From independent gaming to competitive esports, female players are making waves and changing the perception of gaming.

What is driving the rise of female gamers in Asia?

Breaking Gender Norms

There is a shift in the idea that video games and esports competitions are exclusively male domains, particularly in Asian markets. Women from many different regions and backgrounds are now discovering the fun of digital entertainment and competing effectively on a level playing field with their male counterparts.

Several factors have contributed to this shift, most importantly the increased accessibility of gaming platforms and the change in the social mindset that accepts a variety of leisure formats.

The ready availability of smartphones has also played a vital role in breaking down barriers. The easy accessibility of mobile phones has driven developers to begin tailoring games specifically for girls and women.  

Redefining Success in Esports

The esports sector is also witnessing a significant increase in female participation across Asia. Competitive gaming has been dominated by male players but is now experiencing a shift as women assert themselves on the esports stage. The best women players have proven they can compete on an even playing field with the top males. Games like League of Legends, Dota 2, and PUBG have become platforms where female gamers have showcased their skills. 

As a direct result of this shift, esports organizations are stepping up to support female players. Tournaments dedicated to women gamers are gaining prominence,  which offers a platform for talent to shine and challenge the stereotype.

Navigating Challenges

Despite the increase in female players in Asia, there are speed bumps to be navigated. Gender stereotypes, a lack of representation in the business, and online harassment have been common issues faced by women in the online game community. For female gamers, the virtual world poses particular difficulties as anonymity can lead to toxic environments.

A lot of effort is being made to solve these problems. Female-centric gaming communities are emerging as safe spaces for women to connect and share experiences. Prominent voices in the field are advocating for regulations that prohibit harassment and encourage diversity. These efforts will help make the video game space more inclusive and friendly to everyone.

Beyond Bias: Inclusivity in Asian Gaming

As the influence of female gamers grows, game developers are starting to take notice. Developers are now creating diverse characters and narratives that resonate with a broader audience. 

The shift to inclusivity is both a social obligation and a practical choice. As the gaming market expands with the addition of millions of female gamers, the business opportunities for supporting companies are enormous.

Shaping the Narrative: A New Era for Female Gamers 

The rise of women online gamers in Asia is a sea change that is transforming the industry, particularly in Asia. The stories being written today will influence the next generation and drive further investment by developers, publishers, advertisers, and esports organizations. The influence of females in the gaming business now extends beyond pixels and screens. It is a social movement that challenges stereotypes and redefines what it means to be a gamer.


Niko Partners delivers the most in-depth, insightful data and analysis of the video game and esports markets in China, Southeast Asia, India, and the Middle East. Online searches are simply not enough. The best companies in the video gaming business trust Niko Partners. Our local, native-speaking analysts on the ground in all of these regions leverage many unique sources of real-time data to deliver the answers these companies need to make the best business decisions.

Check out our full suite of recent reports here.

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