If you are creating an email campaign then you should be aware of the best day for your email. Identifying the best day to run an email campaign can help you in getting a high email open rate and click-through rate. We have collected data from the Get response, and by looking at the graph you can analyze how email open rate and ctr vary on different days. Weekdays have a higher email open rate than weekends because during weekends people are not much active on mobile phones and desktop.
Before scheduling any email marketing campaign you should be clear about two things:
1. Day Vs Night
If you are planning to run an email campaign then day time is considered to be the most effective than night time. Because people generally prefer to open their email when they are awake and while traveling to their workplace i.e between 9 Am – 10 Am. That’s why mobile devices have a more open rate compared to desktop. You can also analyze your previous data and check what time is perfect for your email campaign. Because sometimes running an email campaign between 7 Pm – 8 Pm also works.
2. Weekends VS Weekdays
- Weekends are the days when people generally go out with their families or friends. And they don’t show any interest in opening their email. That’s why weekends are considered to have less email open rates compared to weekdays. By looking at the graph, you can analyze Saturday and Sunday has the least percentage of open rate compared to other days i.e less than 10%. So, if you are running an email marketing campaign then try to avoid weekends to make your campaign successful.
- One of the biggest misconceptions among marketers is that Monday’s have a higher open rate than any other day. We have collected data from word stream and by looking at the image you can figure out that compared to other weekdays Monday has less email open. Because people are already upset about the end of the weekend. And while traveling to their workplace they open only important emails by ignoring all those tons of promotional emails that they received on their weekends. So, if you are planning to schedule your email campaign for Monday then take a pause to think about it, analyze your previous data then run your campaign.
- Tuesday, Wednesday and Thursday are considered as the most favorite weekdays to run an email campaign. Compared to other days three days have a higher email open rate and click-through rate. Because people are very much active in their mail application and website. Friday also has a good open rate but only in the day time. By looking at the graph you can figure out that Tuesday and Thursday are the most popular days with the highest email open rate. So, if you are planning to run an email campaign then these three days can help you in making your campaign successful. And you can achieve the desired email open rate and click-through rate percentage.
Read More: Email Marketing Series: What Is The Best Time And Day To Send An Email?
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