Your landing page promotes your lead magnet which means you should offer a lead magnet that relates with your site visitor and creates a landing page design that attracts your customer’s attention. The above statistic will give you a brief idea of the impact of including and using the number of landing pages for lead generation.

No matter what type of website you have whether it an eCommerce website or blogging website or a standard service offering website  creating an attractive and persuading landing page can assist you in converting your site visitors into an email subscriber 

In this article, we will be helping you in creating a custom WordPress landing page that will help you to advertise your ebook, guide, checklist, and all the other lead magnets. Remember most of the marketer around generate a new landing page for the new marketing campaign so having a landing page is one of the essential respect of a successful website. 

If are looking for the best live chat plugin for your WordPress website then check our blog on 13 Best Live Chat Plugins In WordPress (2020) To Optimize Customer Experience

What is the landing page? 

A landing page is a stand-alone page that is built considering specific purposes like boosting sales, generating more leads, acquiring new email id, and more. Mainly landing pages are used to advertise lead magnets or incentives like ebook, checklist, discount coupon, and many more. 

There are many companies and businesses out there that are using a landing page to offer and promote incentives through various marketing channels like paid marketing (PPC), emails, social media,  anchor text, and many more. 

Even if you are guest posting on another website you can embed a link of your landing page into your blog to increase your conversions.  Therefore if you have an attractive lead magnet that relates to users and assists them in solving their problems. Then create an attractive landing page to increase the reach of your lead mange.

If you want to know how you can create an effective lead magnet then check our blog on 6 Tips On Creating An Effective And Enticing Lead Magnet

Don’t get confused between the landing and the homepage of your website. Landing pages are the standalone page where you want your visitors to land through SMM, paid ads, or through third-party traffic. Whereas your homepage acts as the entrance of your website where your user’s land after they type in your website name, domain URL, or targeted keyword of your website.  

Read More: How To Create A Landing Page In WordPress Using Elementor (For Free) And Beaver Builder?

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