Corporate event planning requires proper organisation, attention to detail, and enough knowledge and experience. Whether you’re planning to start your career as a corporate event planner or planning to improve your event planning services, there are various things you should know first before you get started.

Meanwhile, you should know the tools you’ll need to become one of the go-to corporate event planners in your area. Specifically, relying upon technology-based tools can give you an edge.

In this article, we’ll give you some ideas about the tools you’ll need and how these will affect the quality of your service.

1. Event Management Software

Do you know any helpful event management software? From planning to execution, having reliable event management software should be one of the first things corporate event planners should invest in.

When looking for event management software, ensure there are features, such as ticketing and registration, centralised communication, scheduling, and analytics. These main features enable your business to handle various corporate event sizes. So, whether it’s a team-building or an international conference, you’ll be able to handle the number of participants.

2. Project Management Tools

Organising corporate events comes with various tasks. So, if you don’t want to miss any task, big or small, you should invest in project management tools. These tools usually offer task management, time tracking, and collaboration.

As you know, it’s impossible to plan a corporate event alone, so it’s a given that you’re usually working with others, like vendors, the planning team, and the hosts. With reliable project management tools, you can list all the tasks involved in the event and assign them to the right person. With the collaboration feature, everyone will be updated as to whether the task has been accomplished.

3. CRM Software

Communication is key to maintaining good relationships with clients, partners, sponsors, and attendees. Once you invest in reliable customer relationship software (CRM), you can keep track of everyone’s contact information, including emails, chats, contracts, and enquiries.

In addition, investing a high-quality CRM software can be beneficial to your business as it enables you to invite your past clients, sponsors, attendees, and partners to your future events.

4. Marketing Tools

In the digital age, marketing is one of the most complex parts of handling businesses, including the corporate event planning industry. Fortunately, with the recent technological advancements, automation has been included as one of the features that can help businesses enhance their marketing efforts.

Specifically, look for tools that can help improve social media management, analytics, and email campaigns. Usually, this software allows you to use templates, but you can also create things from scratch. As for posting the campaigns, you can easily schedule them, so you can focus more on creating campaigns rather than waiting for the perfect time to post.

5. Budgeting and Financial Tools

Corporate event planners know how to manage finances, but it’s more manageable if there’s a tool to help you navigate the budget. Besides, you may already know there’s a strong possibility of encountering unexpected situations where you must spend more than the budget.

Meanwhile, with the help of budgeting and financial tools, you can monitor all the expenses, and you won’t be able to miss something, such as additional expenses.

6. Production Equipment

As you know, events should not be boring. Even if it’s a conference or seminar, having the right Audio-visual (AV) equipment improves the mood of the participants.

So, if you’re planning to invest in AV and production equipment, prioritise having the right lighting, sound system, and visual equipment (camera, projector, white screen, and LED walls). Of course, you should also have a variation of sizes, in case you need to set up in either a big or small venue.

7. Event Apps

Enhance the experience of the event attendees by investing in a reliable event app. This allows participants to access corporate event information (such as the venue, time, and attire), participate in interactive features (like quizzes and games), and network with other professionals.

Additionally, if there are the latest updates or changes about the event, the participants can be easily informed.

8. Feedback Tools

A well-organised corporate event isn’t just about the event day but also extends once the event concludes. So, although survey and feedback tools may not be as popular as the tools used in organising, you should still invest in them.

Besides, knowing the results of the past corporate events you’ve organised can significantly help you improve your future services.

Final Thoughts

Corporate event planners should invest in the right tool for better results. Besides, as the digital age moves forward, embracing technological tools used in event planning allows you to stay in the competitive industry. So take time to think about the tools mentioned above, and let us know what you think by commenting below!

ABOUT THE AUTHOR

Aliana Baraquio is a content writer for Pink Caviar Events Sydney, a full-service event management and decorative hire company located in Sydney. When she’s not typing out blog posts, you can find her watching anime series or baking cupcakes.